Disrupting the Grocery Industry

Our Virtual Supply Chain [VSC] creates new marketplaces for local and specialty products.

We make it easy to get local and specialty products in the hands of distributors and grocery retailers.

  • VSC technology drives a transactional marketplace connecting grocery retailers and distributors directly to local and specialty food vendors.
  • VSC provides an endless aisle of items that can be shipped directly to retail partners.
  • VSC lowers the cost of national distribution of specialty foods.
  • VSC removes the risk of inventory shrink from distributors, and opens up substantial new assortments for retailers.

"VSC is a bridge between thousands of smaller specialty brands and the largest grocery retailers and distributors."

Antony Lee

Founder, Fresh Nation

Our Values


Reducing The Carbon Footprint

More efficient supply chains require less infrastructure and reduce usage of fossil fuels.


Utilizing Technology to Solve Problems

We approach previously unsolvable supply chain problems with a technology first approach.


Creating New Manufacturing Jobs

New brands, previously shut out of conventional distribution and sales, can grow their businesses.

Gain access

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